Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are both part of getting your website to the top of Google and other search engines.
For many, the entire process is simply known as SEO. At Carmichael, we break it down into two components–work on your website to make it more visible to search engines (SEO) and online strategies to get your website in front of more potential customers searching on the web (SEM).
This is a very important strategy as appearing on the first page of the search engines means lots of free traffic. If you are not on page 1, then you are invisible to potential clients.
This strategy takes time to accomplish with a lot of back end work–it is not something that you should attempt yourself. It is something for the experts to tackle, as it takes specific, consistent steps to accomplish.
Plus, Google changes their algorithm hundreds of times a year–what worked last year or even last month may no longer apply.
If not done properly, you can waste a lot of time and effort with no results.
Worse, if done wrong you could suffer the dreaded “Google Slap” and your website will disappear! We offer many SEO packages to fit your needs, goals and budget.
To learn more about SEO and why it is important, check out our free SEO Explained PDF!
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