Carmichael Online Marketing

Case Studies

Case Study #1: VoIP Landline Diversion Company

They had just fired their previous marketing agency for failing to achieve their desired goals.

We generated a godly Click Through Ratio (CTR) straight off the bat with only $7.43 spent.

The campaign had only just gone active and we already received 149 eyeballs on their brand for peanuts.

With the right targeting, creatives & years of experience, crazy high statistics are possible!

The client is happy with the current brand awareness statistics and are looking forward to seeing them increase.

Facebook Ads – 1 hour after activation
Average CPC: $0.05
Average CTR: 10.92%
Impressions: 1,400%
Clicks: 149

 

Case Study #2: Telecommunications Company

Previous in house marketing efforts led to low sales, few leads and a company desperately needing to revers fortunes fast.

This company had investors spending $35 million for network upgrades and wanted to see positive results fast.

That’s where we came in.

We performed research on their competition and implemented several optimization techniques, and within just a couple of months we achieved impressive results.

Google Ads – $2k-3k budget p/m
Average CVR: 65.37%
Average CPA: $1.72
Average CTR: 31.38%

Facebook Ads – $2k budget p/m
Average CVR: 12.41%
Average CPA: $19.89
Average CTR: 0.53%